Erickson Villeta portrait

Hi, i'm erick

I'm a Full Stack Developer & Digital Marketing Expert

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About me

Having built for the web since the mid-90s, I focus on crafting clean, high-performance web applications and thoughtful UI/UX designs. I love partnering with businesses that want to stand out and put their best foot forward online. Let’s build something incredible together!

CV

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Erickson Villeta

WhatsApp:
+1 (480) 493-3943
|
| Clark Freeport Zone, Philippines

Professional Summary

As a seasoned web developer with over two decades of WordPress experience dating back to
2003, I specialize in architecting high-performing digital solutions across a wide variety of
platforms. My deep e-commerce expertise spans nearly two decades, having built and
optimized customized online stores on Shopify since 2007 and WooCommerce since 2011. In
addition to my mastery of complex, custom builds, I possess full-spectrum proficiency across all
major Content Management Systems, including Squarespace and Wix.

Beyond core engineering, I bring a holistic, end-to-end approach to digital projects. As a skilled
instructional designer, I develop comprehensive e-learning solutions, while simultaneously
covering every facet of modern web development and digital strategy. My capabilities extend
into full-funnel digital marketing, including advanced Search Engine Optimization (SEO) and
Search Engine Marketing (SEM) performance strategy. Serving as a complete, one-stop
technology powerhouse, I build responsive, secure, and scalable digital experiences optimized
to run seamlessly across desktops, tablets, and mobile devices.

Technical Skills

  • •
    Core Development: PHP, JavaScript/TypeScript, Python, Java, Go, C, C++, SQL,
    NoSQL.
  • •
    Frameworks & Libraries: Laravel, CodeIgniter, React.js, Vue.js, Angular, Next.js, Nuxt.js,
    Django, Ruby on Rails, Express, NestJS.
  • •
    SaaS & Mobile Development: Full-cycle SaaS product development, Cross-platform and
    Native Mobile App Development.
  • •
    CMS & Platforms: WordPress, Shopify, Adobe Experience Manager, Contentful, Framer,
    Webflow, Wix, Squarespace, PrestaShop.
  • •
    Instructional Design & LMS: Instructional Design principles, Moodle administration and
    development, integration with various Learning Management Systems.
  • •
    Funnel design and development for digital marketing using HighLevel and Kartra.
  • •
    Multimedia & Animation: 3D Sculpting & Rigging, 2D/3D Animation, Graphic Design,
    Transcription and Closed Captioning.
  • •
    DevOps & Tools: Git, Docker, CI/CD Pipelines, Cloud Infrastructure.
  • •
    AI Automation of business processes using n8n, Zapier, Make.com, Airtable, Notion,
    Cursor, Delphi, Descript and ElevenLabs

Experience

Owner, I Build Awesome Website, February 2012-Current Tempe, Arizona

  • •
    Company Overview: A creative studio that specializes in quality rapid web development
    for various platforms and industries.
  • •
    I use WordPress, PrestaShop, Shopify, Laravel, Bootstrap, Drupal, Joomla, Wix, Yola,
    etc. Quality rapid web development is my specialty.
  • •
    A creative studio that specializes in quality rapid web development for various platforms
    and industries. Portfolio:
    http://bit.ly/2Ul9MPl

Professional Freelancer, OnlineJobs.PH, September 2014-January 2020 Clark Freeport
and Special Economic Zone, Central Luzon

  • •
    I provide end-to-end digital solutions for clients around the world through OnlineJobs.ph,
    delivering tailored services across multiple industries.
  • •
    Key Areas of Expertise: Project Management, Web & Mobile Development, SEO &
    Digital Marketing, YouTube Channel Management, Graphics & Video Production, 2D &
    3D Animation, Transcription & Subtitling.

Team Manager, Clark Outsourcing, March 2017-May 2018 Clark Freeport Zone

  • •
    Managed lead generation campaigns to grow business, revenue and ROI.
  • •
    Operated as the lead point of contact for any and all matters specific to your Flixon TV's
    customers.
  • •
    Built and maintained strong, long-lasting customer relationships with Flixon TV and its
    clientele.
  • •
    Met or exceeded lead and opportunity targets.
  • •
    Reported on all KPIs of team members and monitored campaign performance trends.
  • •
    Planned and delivered lead referral programs for Flixon TV's existing customers.
  • •
    Planned and delivered lead referral programs for Flixon TV's 3rd party partners.

Team Manager, Lead Hustler, March 2017-May 2018 Clark Freeport Zone

  • •
    Managed lead generation campaigns to grow business, revenue and ROI.
  • •
    Operated as the lead point of contact for any and all matters specific to your AOSWare's
    customers.
  • •
    Built and maintained strong, long-lasting customer relationships with AOSWare and its
    clientele.
  • •
    Met or exceeded lead and opportunity targets.
  • •
    Reported on all KPIs of team members and monitored campaign performance trends.
  • •
    Planned and delivered lead referral programs for AOSWare's existing customers.
  • •
    Planned and delivered lead referral programs for AOSWare's 3rd party partners.

Professional Freelancer, Upwork, December 2015-December 2017 Philippines

  • •
    As an outsourced and self-employed freelancer, I was engaged in virtual management
    and administrative tasks for no particular long-term employer.
  • •
    Skills set offered aside from management of internal operations include but not limited to
    3D modelling and rigging using Blender, Adobe Fuse, Daz3D, and iClone; Instructional
    Design using Articulate Storyline & Studio, and Adobe Captivate; and Moodle Learning
    Management System administration and management.

Project Analyst II, Site Skills Training - RTO 32531, March 2016-March 2017 Clark Freeport
Zone

  • •
    Managed external online learning projects for multiple Australian Registered Training
    Organisations using Agile and Traditional Project Management approaches.
  • •
    Supervised resource allocation and project development plan execution using Agile
    project management methodology and SCRUM framework.
  • •
    Managed and supervised a team of web developers, instructional designers, graphics
    and video editors, and other multimedia specialists.
  • •
    Developed several e-Learning VET certified courses according to ADDIE and client
    specifications following Australian Skills Quality Authority (ASQA) recommendations.
  • •
    Configured courses on Moodle LMS.
  • •
    Published e-learning courses as SCORM.
  • •
    Served as Point of Contact (POC) to clients and RTOs.

Project Manager, Shore360 Inc., July 2015-December 2015 Clark Freeport Zone, 2023

  • •
    Managed external US client BPO operations as well as its accounts.
  • •
    Managed and supervised call center agents.
  • •
    Developed and configured CRM and other related VOIP software.
  • •
    Served as POC to clients.

Professional Freelancer, Elance-oDesk, July 2012-April 2015 Online

  • •
    Various web development using WordPress and Shopify for several clients.
  • •
    Advance video editing using professional video editing software (like AviSynth or DaVinci
    Resolve)
  • •
    Redrawing and graphic editing of raw manga.
  • •
    Audio transcription and closed captioning
  • •
    Reverse engineering using decompilers and debuggers to subvert DRM systems.

Marketing Officer, The Outsourced Accountant, November 2014-March 2015 Clark
Freeport Zone

  • •
    Created various online marketing campaigns for clientele.
  • •
    Served as POC to clients.
  • •
    Podcast audio and video editing.
  • •
    Creates and sync closed captions using transcriptions.
  • •
    Creates multimedia enriched presentations using Microsoft PowerPoint 2013.

Executive Officer, Adepto, November 2014-January 2015

  • •
    Optimized executive productivity
    by managing complex calendars, resolving
    scheduling conflicts, and proactively blocking focus time for strategic priorities.
  • •
    Streamlined communications
    by triaging high-volume inboxes, filtering
    correspondence, prioritizing urgent matters, and drafting professional responses.
  • •
    Enhanced meeting readiness
    for leadership by compiling comprehensive agendas,
    detailed background notes, and critical briefing documents.
  • •
    Facilitated stakeholder alignment
    through the execution of clear, coordinated
    messaging across internal teams and external partners.
  • •
    Conducted targeted market research
    regarding competitor pricing models, evolving
    industry trends, and prospective investment opportunities.
  • •
    Maintained data integrity
    within corporate CRM systems by accurately tracking sales
    pipelines and managing customer databases.
  • •
    Coordinated end-to-end logistics
    by booking flights, lodging, and ground transport to
    deliver seamless, cost-effective travel itineraries.
  • •
    Monitored project progression
    by tracking deadlines, oversight of team milestones,
    and executing timely follow-ups.
  • •
    Managed high-discretion personal admin
    including household service scheduling,
    vendor management, and personal procurement.

Assistant Vice President for Operations, iQor, June 2014-September 2014 Region III -
Central Luzon, Philippines

  • •
    Managed the company's clientele (Bell Canada) remote delivery channels to include the
    Contact Center, Inbound, and Outbound collections departments.
  • •
    A combination of first party and service, coaching, training, KPI systems analysis, and
    communications - this role leads all aspects of member relationships delivered through
    remote channels.
  • •
    This position encompasses a high level of planning, directing and coordinating related to
    the contact center operations, consumer lending, member service and electronic
    services of the Bell Canada.
  • •
    Through this position, I have worked closely with the VP of Operations to ensure
    execution and achievement of the Bell Canada's strategic goals and initiatives.

Legal Officer, True Green Energy Group, August 2009-May 2014 Clark Freeport Zone

  • •
    Company Overview: The telemarketing division of green energy and bioelectricity of
    True Green Energy Canada Ltd.
  • •
    Directed overall management and operations of the Human Resources department of
    True Green Energy Group Corporation (TGEG).
  • •
    Oversaw the employment-labor relations of some 300+ employees including TGEG's
    subsidiary companies.
  • •
    Manages Compliance division of True Green Energy Corporation (TGEG) under its
    Legal department.
  • •
    The telemarketing division of green energy and bioelectricity of True Green Energy
    Canada Ltd.

Managing Editor, Global Sunday Chronicle, August 2005-March 2009 Dagupan City

  • •
    Served as secondary editor of news articles.
  • •
    Supervised extrajudicial notices and publications.
  • •
    Managed OJTs.
  • •
    Served as POC to CoCs from various RTCs and MTCs.

Regular Columnist, The Weekly Guardian, January 2002-August 2005 Dagupan City

  • •
    Wrote several commentaries for regular column regarding various sociopolitical topics.

Police Reporter, The Weekly Guardian, May 2001-January 2002 Dagupan City

  • •
    Wrote police blotter news.
  • •
    Interviewed perpetrators, suspects, and victims of crimes.
  • •
    Interviewed police investigators and superintendents.

Freelancer, mIRC and ICQ, Mar 1995-Jan 2005 Online

  • •
    Classified Contract Projects | DARPA & SAIC (1995 – 1998)
  • •
    Executed classified development projects for the Defense Advanced Research Projects
    Agency (DARPA) and Science Applications International Corporation (SAIC), focusing
    on security, data integrity, and advanced systems logic.
  • •
    Actively contributed to b2/cafelog and the early development of WordPress alongside
    Matt Mullenweg and Mike Little (2003).
  • •
    Co-founded the legendary warez group Challenge of Reverse Engineering (CORE) in
    1997. Mastered assembly and debugging through the distribution of commercial

software and movie bootlegs, gaining a deep understanding of software security and
digital rights management.

  • •
    Transformed legacy Bulletin Board Systems (BBS) into early HTML websites, pioneering
    the transition from dial-up communities to the open web.
  • •
    ESL Teacher: Taught online English as a Second Language (ESL) to non-English
    speakers like Chinese, Japanese, and Korean.

Education

Doctor of Law – JD Law, University of Pangasinan January 2009

Bachelor of Arts (B.A.) Mass Communication/Media Studies, University of
Pangasinan January 2003

Portfolio

  • •
    Google Drive
  • •
    behance.net/ericksonvilleta1

Languages

Filipino
:

First Language
English
:C2
Proficient (C2)

Certifications

  • •
    LiteSpeed Certification Exam
    -
    https://university.cpanel.net/certificate/f55080c2-1698-
    47c6-a89a-e34cfb9bdcd7/

•
cPanel & WHM System Administrator I Certification Exam (CWSA-1) (T499)

https://university.cpanel.net/certificate/559da226-6506-44f4-85b7-f5025735c885/

  • •
    Google Ads - Measurement Certification
    -
    https://skillshop.credential.net/8cf3b399-
    870f-4898-9189-d7c3f1380ffa#acc.yh0v7kGR
  • •
    Google Analytics
    -
    https://skillshop.credential.net/79158909-3b06-4df4-a4ac-
    72a78763da1f#acc.j2qKakrm
  • •
    Grow Your Monetization with Google Ad Manager
    -
    https://skillshop.credential.net/fb064121-8ecb-47f2-af09-ca4e0f14a694#acc.dNzqjtR2
  • •
    HubSpot Academy Social Media Marketing
    -
    https://app.hubspot.com/academy/achievements/jk90l2cj/en/1/erickson-villeta/social-
    media-marketing

Tech Stack

Services

Projects